Anzu Is 'Highly Commended' For Best Gaming UA/Monetization Tech at The Wires Global Awards 2022

Anzu takes the Highly Commended prize at The Wires Global Awards 2022 for the Best Gaming Acquisition / Monetization Tech category, revealed at tonight's live award ceremony in Whitehall, London.

Recognizing the best use of digital media, marketing, and commerce, with a strong focus on AdTech and MarTech, The Wires Global awards cover all aspects of media sales and media buying to celebrate the use of technology, expertise, and innovation within the industry.

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Anzu was 'Highly Commended' for Best Gaming UA/Monetization Tech at The Wires Global 2022 in recognition of its work on in-game advertising. The campaign saw EMPIRE record label promote Babyface Ray's newest album, FACE, via in-game ads in popular gaming titles. Check out the case study here.


Anzu was up against fierce competition from other industry leaders in the advertising space, including Digital Turbine, PubMatic, OpenX, and Twitch.

2022 has proven a successful year for Anzu. Earlier this month, Anzu received nominations for multiple categories at this year's Digiday Awards and The Drum Awards for Digital Industries 2022. The company also scooped top prizes for Best Ad Tech Platform at The Digiday Media Awards Europe and Best Seller-Focused Tech at The AdExchanger Awards 2022.