Anzu | Blended In-Game Advertising

LET GAMERS
PLAY

LET GAMERS
PLAY

Intrusive ads interrupt gameplay and damage
the player experience. Anzu works with
advertisers, developers, and gamers to produce
in-game ad experiences that complement
the gameplay making it more realistic.

Intrusive ads interrupt gameplay and
damage the player experience.Anzu
works with advertisers, developers,
and gamers to produce in-game ad
experiences that complement
the gameplay making it more realistic.

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BLENDED

Non interruptive blended formats that keep gameplay intact.

RELEVANT

Adaptive tailored messaging that is custom and personal.

REALISTIC

Real-world campaigns that enhance game environments.

A SOLUTION
FOR ALL PLATFORMS

A SOLUTION
FOR ALL
PLATFORMS

MOBILE

CONSOLE

METAVERSE

BRAND
ADVERTISERS

Access a truly diverse audience
stretching across the globe while
respecting and complementing
the gaming experience.

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GAME
DEVELOPERS

Create new, significant, and
sustainable revenue streams that
respect the gaming experience
and add to the gameplay.

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STRATEGIC PARTNERS

ANZU IS THE CHOICE
FOR INDUSTRY LEADERS

ANZU IS
THE CHOICE OF
INDUSTRY LEADERS

Mark Read CEO

Our collaboration with Anzu is a big step in bringing gaming to the forefront of mainstream digital media channels. It offers our clients unprecedented access to billions of gamers who remain relatively untouched by ads.

Through its native in-game advertising solution that features ad viewability and programmatic capabilities, Anzu has opened up new ways of reaching consumers, allowing WPP to make gaming more accessible to its clients.

Mark Read CEO

Florent Castelnérac Managing Director ubisoft.nadeo.florent

We are very happy to partner with Anzu to increase our ability to deliver high quality live experiences thanks to real advertising being displayed in our electronic stadium.

We are very happy to partner with Anzu
to increase our ability to deliver high quality
live experiences thanks to real advertising being displayed in our electronic stadium.

Florent Castelnérac Managing Director ubisoft.nadeo.florent

Franziska Bruckner Team Lead Digital Media

Thanks to the technical solution of Anzu, we are able to play programmatic advertising directly in the game on PC for the very first time. This opens up an entirely new media channel for us.

We are pleased to support Anzu’s mission to improve the advertising ecosystem by creating meaningful connections between people and brands.

Franziska Bruckner Team Lead Digital Media

Orhun Mert Simsek Co-Founder

Anzu has helped increase our in-game ads revenue by 131%, with them now making up between 5-10% of our total monthly revenue. Part of this growth comes from some countries where we did not initially see much movement. However, after implementing Anzu’s technology, revenues began soaring.

Through our collaboration with Anzu
we look forward to providing the industry
the data that gives them absolute confidence
in the effectiveness of in-game.

Orhun Mert Simsek Co-Founder

Mark Kopera Head of Product

By expanding our collaboration with Anzu, we’re able to give advertisers the measurement tools they need to make more informed buying decisions to reach these highly engaged audiences across gaming environments.

“Through its native in-game advertising solution that features ad viewability and programmatic capabilities, Anzu has opened up new ways of reaching consumers, allowing WPP to make gaming more accessible to its clients. The in-depth data insights, scale and audiences offered by Anzu’s exclusive inventory will help connect brands with gamers around the world, delivering transformative growth across a range of gaming platforms and titles.”

Mark Kopera Head of Product