Anzu Insights

IN-GAME ADVERTISING STANDARDS REPORT 2022

Jan 12, 2022

Gain a deeper understanding of the state of in-game advertising standards by hearing from industry leaders across the gaming and advertising ecosystems.

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WHAT DOES THE FUTURE HOLD FOR IN-GAME ADVERTISING?

Jan 16, 2023

Hear from experts from the gaming and advertising industries as they paint a picture of what the coming 12 months might hold.

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THE UK IN-GAME ADVERTISING REPORT

Feb 28, 2022

Understand what UK gamers look like and what their attitudes are toward seeing ads in their favorite games in this research report commissioned by Anzu.

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THE US IN-GAME ADVERTISING REPORT

Jan 26, 2022

Understand what US gamers look like and what their attitudes are toward seeing ads in their favorite games in this research report commissioned by Anzu.

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ARE YOU PAYING ATTENTION? HOW GAMING SETS A HIGHER BAR FOR ADVERTISING ENGAGEMENT

Jun 13, 2023

Understand the impact attention has on in-game advertising in this data-driven report.

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THE FULL FUNNEL IMPACT OF INTRINSIC IN-GAME ADS

Mar 26, 2024

A deep dive into how intrinsic in-game ads perform against other media.

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A GUIDE TO CREATIVE IN-GAME EXCELLENCE

Jun 27, 2024

Discover best practices for every stage of the brand marketing funnel, tips for maximizing campaign impact, and key takeaways for designing captivating in-game creatives.

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A GUIDE TO BRAND SAFETY IN INTRINSIC IN-GAME ADS

Jul 11, 2024

A guide to everything you need to know about how brand safety works in intrinsic in-game advertising.

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A GUIDE TO MEASURING INTRINSIC IN-GAME ADS

Aug 22, 2024

The definitive guide to measuring the success of your intrinsic in-game ads.

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A GUIDE TO TARGETING IN INTRINSIC IN-GAME ADS

Oct 18, 2024

Learn what targeting options are available to you when using intrinsic in-game ads.

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GAMING THE FUTURE: HOW TO MAKE AN IMPACT WITH YOUNGER AUDIENCES

Oct 22, 2024

Learn how in-game ads build brand affinity with younger audiences, shape consumer behavior, and enhance omnichannel campaigns.

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A GUIDE TO CREATING INTRINSIC IN-GAME ADS

Nov 11, 2024

Learn everything you need to know in order to create the perfect intrinsic in-game ad.

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A GUIDE TO INTRINSIC IN-GAME AD PLACEMENTS

Dec 04, 2024

Learn all you need to know to start monetizing your games with intrinsic in-game ad placements.

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