Insights

Discover the latest reports, whitepapers, and research from Anzu and partners.

FEATURED INSIGHTS

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ARE YOU PAYING ATTENTION? HOW GAMING SETS A HIGHER BAR FOR ADVERTISING ENGAGEMENT

Understand the impact attention has on in-game advertising in this data-driven report.

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ARE YOU PAYING ATTENTION? HOW GAMING SETS A HIGHER BAR FOR ADVERTISING ENGAGEMENT

Understand the impact attention has on in-game advertising in this data-driven report.

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RESEARCH & REPORTS

THE US IN-GAME ADVERTISING REPORT 2022

Understand what US gamers look like and what their attitudes are toward seeing ads in their favorite games in this research report commissioned by Anzu.

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THE UK IN-GAME ADVERTISING REPORT 2022

Understand what UK gamers look like and what their attitudes are toward seeing ads in their favorite games in this research report commissioned by Anzu.

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IN-GAME ADVERTISING STANDARDS REPORT 2022

Gain a deeper understanding of the state of in-game advertising standards by hearing from industry leaders across the gaming and advertising ecosystems.

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WHAT DOES 2023 HOLD FOR IN-GAME ADVERTISING?

Hear from experts from the gaming and advertising industries as they paint a picture of what the coming 12 months might hold.

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NEWS

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23 August, 2023
5 min

Advertisers can now reach hundreds of thousands of players in mobile hit Gangstar Vegas via

17 August, 2023
5 min

The new partnership will provide access to Anzu’s extensive in-game inventory across platforms for

10 August, 2023
5 min

Executive at leading ad exchange brings a wealth of operational AdTech experience from a career

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