Anzu Insights

THE US IN-GAME ADVERTISING REPORT 2022

Jan 26, 2022

Understand what US gamers look like and what their attitudes are toward seeing ads in their favorite games in this research report commissioned by Anzu.

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THE UK IN-GAME ADVERTISING REPORT 2022

Feb 28, 2022

Understand what UK gamers look like and what their attitudes are toward seeing ads in their favorite games in this research report commissioned by Anzu.

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IN-GAME ADVERTISING STANDARDS REPORT 2022

Jan 12, 2022

Gain a deeper understanding of the state of in-game advertising standards by hearing from industry leaders across the gaming and advertising ecosystems.

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WHAT DOES 2023 HOLD FOR IN-GAME ADVERTISING?

Jan 16, 2023

Hear from experts from the gaming and advertising industries as they paint a picture of what the coming 12 months might hold.

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ARE YOU PAYING ATTENTION? HOW GAMING SETS A HIGHER BAR FOR ADVERTISING ENGAGEMENT

Jun 13, 2023

Understand the impact attention has on in-game advertising in this data-driven report.

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THE FULL FUNNEL IMPACT OF INTRINSIC IN-GAME ADS

Mar 26, 2024

A deep dive into how intrinsic in-game ads perform against other media.

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A GUIDE TO BRAND SAFETY IN INTRINSIC IN-GAME ADVERTISING

Jul 11, 2024

A guide to everything you need to know about how brand safety works in intrinsic in-game advertising.

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