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PROGRAMMATIC
IN-GAME ADVERTISING

Anzu connects game developers with brand and performance advertisers for non-cannibalizing monetization, while delivering programmatic, full-funnel ad solutions and formats across platforms and screens.

ADVERTISE MONETIZE
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BRAND & PERFORMANCE

A variety of full-funnel formats built for upper‑funnel reach and lower‑funnel performance.

CROSS-SCREEN REACH

Programmatic-ready setup that fits into existing workflows, using standard IAB sizes on asingle IO.

CROSS-SCREEN REACH

Gamers don't stop being gamers when they log off — reach the same audience across screens.

BRAND
ADVERTISERS

Reach billions of players globally
across platforms and screens with
ad formats that capture high
attention and make an impact.

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GAME
DEVELOPERS

Add a new revenue stream, with
access to brand and performance
advertiser budgets and full control
over your inventory.

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SUPPORTED BY GLOBAL LEADERS

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PayPal Ventures_Strategic Partners
Bitkraft_Strategic Partners
Bandai Namco_Strategic Partners
AmEx Ventures_Strategic Partners
Samsung Next_Strategic Partners
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the trade desk1 copy
Stackadapt
Scopely_Strategic Partners
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Lumen_Strategic Partners
Happydemics_Strategic Partners
Gameloft_Strategic Partners
dentsu_Strategic Partners
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HEAR FROM OUR PARTNERS

florent-castelnerac Florent Castelnérac Managing Director

We are very happy to partner with Anzu to increase our ability to deliver high quality live experiences thanks to real advertising being displayed in our electronic stadium.

florent-castelnerac Florent Castelnérac Managing Director
Brent Koning Brent Koning EVP Global Gaming Lead

The reality is that in-game solutions need to benefit the advertiser, publisher, and most importantly, the player. Together, we work with Anzu to set standards for advertising in gaming that are authentic and respectful to the players and the gaming community. 

Brent Koning Brent Koning EVP Global Gaming Lead
orhum-mert-simsek Orhun Mert Simsek Co-Founder

We've been working with Anzu across our mobile portfolio for years, and they've consistently found new ways to add more value. Their clickable in-game formats are the latest example — more revenue, without compromising the player experience.

orhum-mert-simsek Orhun Mert Simsek Co-Founder
Margaret Lim Margaret Lim Managing Director

Anzu is leading the way in unlocking advertising opportunities in premium games and has established partnerships with top gaming and advertising companies to make the process more seamless, and we are excited to back them.

Margaret Lim Margaret Lim Managing Director

STRATEGIC PARTNERS

FIND OUT MORE
WPP
Sony Innovation Fund
Bitkraft
Axel Springer
Warner Media
Mondelez
Group M
Kantar
Pepsico
Ad Colony
Nielsen
Mediacom
Ubisoft
Sumsung
Comscore
Lion Castle
Vodafone
Xbox
Mindshare
Moat
Nacon

NEWSROOM

Download the 2025 Guide to US Gaming Audiences

REPORTS

FROM DATA TO PERSONAS: THE 2025 GUIDE TO GAMING AUDIENCES

The essential audience report for those looking to engage modern gamers across generations, interests, and platforms.

Blog_ANZU ASKS_Maor Wurembrand (2)
  • Non-Disruptive Doesn’t Mean Non-Interactive
  • 11 August, 2026

Discover how combining clickable and non-clickable in-game ads can enhance revenue.

Blog_REWRITE YOUR HOLIDAY PLAYBOOK_1
  • Rewrite Your Holiday Playbook
  • 22 July, 2026

Leverage gaming to maximize impact during the holiday season's shoulder weeks.

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