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PROGRAMMATIC
IN-GAME ADVERTISING

Anzu enables developers to monetize their games and advertisers
to reach players across mobile, PC, console, and gaming metaverses
with non-disruptive ads that are part of the gameplay.

THE WORLD’S MOST ADVANCED 
IN-GAME ADVERTISING PLATFORM

Anzu helps advertisers reach gamers via intrinsic in-game ads that complement the experience,
and developers monetize their games while respecting gameplay.

THE WORLD’S
MOST ADVANCED
IN-GAME ADVERTISING
PLATFORM 

Anzu helps advertisers reach gamers via intrinsic in-game ads that complement 
the experience, and developers monetize their games while respecting gameplay.

I'm an advertiser
I'm a game developer
let.gamers.play.bg-1

LET GAMERS
PLAY
LET GAMERS
PLAY

Intrusive ads interrupt gameplay and damage
the player experience. Anzu works with
advertisers, developers, and gamers to produce
in-game ad experiences that complement
the gameplay making it more realistic.

 

 

Intrusive ads interrupt gameplay and
damage the player experience.Anzu
works with advertisers, developers,
and gamers to produce in-game ad
experiences that complement
the gameplay making it more realistic.

Get In Touch

BLENDED

Non interruptive blended formats that keep gameplay intact.

RELEVANT

Adaptive tailored messaging that is custom and personal.

REALISTIC

Real-world campaigns that enhance game environments.

A SOLUTION
FOR ALL PLATFORMS
A SOLUTION
FOR ALL
PLATFORMS

MOBILE
pc PC
CONSOLE CONSOLE
metaverse icon homepage METAVERSE
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BEFORE AFTER

BRAND
ADVERTISERS

Access a truly diverse audience
stretching across the globe while
respecting and complementing
the gaming experience.

LEARN MORE

GAME
DEVELOPERS

Create new, significant, and
sustainable revenue streams that
respect the gaming experience
and add to the gameplay.

LEARN MORE

STRATEGIC PARTNERS

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sony1 copy
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bitkraft1 copy
iAS
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groupm1 copy
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livetopia1 copy
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Stackadapt
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Publicis Groupe logo

ANZU IS THE CHOICE
FOR INDUSTRY LEADERS
ANZU IS
THE CHOICE FOR
INDUSTRY LEADERS

mark-reed Mark Read CEO wpp.logo.mark.reed

Our collaboration with Anzu is a big step in bringing gaming to the forefront of mainstream digital media channels. It offers our clients unprecedented access to billions of gamers who remain relatively untouched by ads.

mark-reed Mark Read CEO wpp.logo.mark.reed
florent-castelnerac Florent Castelnérac Managing Director ubisoft.nadeo.florent

We are very happy to partner with Anzu to increase our ability to deliver high quality live experiences thanks to real advertising being displayed in our electronic stadium.

florent-castelnerac Florent Castelnérac Managing Director ubisoft.nadeo.florent
franziska-bruckner Franziska Bruckner Team Lead Digital Media vodafone.logo.franziska

Thanks to the technical solution of Anzu, we are able to play programmatic advertising directly in the game on PC for the very first time. This opens up an entirely new media channel for us.

franziska-bruckner Franziska Bruckner Team Lead Digital Media vodafone.logo.franziska
orhum-mert-simsek Orhun Mert Simsek Co-Founder apps.logo.Orhun

Anzu has helped increase our in-game ads revenue by 131%, with them now making up between 5-10% of our total monthly revenue. Part of this growth comes from some countries where we did not initially see much movement. However, after implementing Anzu’s technology, revenues began soaring.

orhum-mert-simsek Orhun Mert Simsek Co-Founder apps.logo.Orhun
Mark-kopera Mark Kopera Head of Product oracle.logo.mark.k

By expanding our collaboration with Anzu, we’re able to give advertisers the measurement tools they need to make more informed buying decisions to reach these highly engaged audiences across gaming environments.

Mark-kopera Mark Kopera Head of Product oracle.logo.mark.k

STRATEGIC PARTNERS

FIND OUT MORE
WPP
Sony Innovation Fund
Bitkraft
Axel Springer
Warner Media
Mondelez
Group M
Kantar
Pepsico
Ad Colony
Nielsen
Mediacom
Ubisoft
Sumsung
Comscore
Lion Castle
Vodafone
Xbox
Mindshare
Moat
Nacon

NEWSROOM

REPORTS

WHAT DOES 2023 HOLD FOR IN-GAME ADVERTISING

REPORT

WHAT DOES 2023 HOLD FOR IN-GAME ADVERTISING?

Hear from industry experts what 2023 might have in store for in-game advertising.

News

Anzu and EMPIRE banner
  • PRESS RELEASE
  • 25 January, 2023

EMPIRE leverages in-game ads in iOS’s top-rated sports game during the FIFA World Cup.

Blog

Top 3 reasons why console gaming will have a huge year in 2023
  • INSIGHTS
  • 24 January, 2023

2023 is a big year for console gaming, as we list our top 3 updates from titles to tech.

Show More

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