SOPHISTICATED
IN-GAME ADVERTISING
Anzu introduces native, creative, and
dynamically-updated advertising
to video games and esports.
THE WORLD’S MOST ADVANCED
IN-GAME ADVERTISING PLATFORMTHE WORLD’S MOST
ADVANCED IN-GAME
ADVERTISING PLATFORM
IN-GAME ADVERTISING PLATFORM
ADVANCED IN-GAME
ADVERTISING PLATFORM
Anzu’s breakthrough technology invites advertisers and
game developers to co-create a new, premium ecosystem
for advertising and esports.
game developers to co-create a new, premium ecosystem
for advertising and esports.
Anzu’s breakthrough technology invites
advertisers and game developers to
co-create a new, premium ecosystem
for advertising, gaming, and esports.
advertisers and game developers to
co-create a new, premium ecosystem
for advertising, gaming, and esports.
LET GAMERS
PLAYLET GAMERS
PLAY
PLAY
PLAY
Poor quality, irrelevant, or intrusive messaging
is damaging the perception of advertising.
Anzu’s goal is and has always been to create
in-game ad experiences that put gamers first
and don’t disrupt the gameplay. This is key
to attracting the world’s best games and
top-tier brands.
is damaging the perception of advertising.
Anzu’s goal is and has always been to create
in-game ad experiences that put gamers first
and don’t disrupt the gameplay. This is key
to attracting the world’s best games and
top-tier brands.
Poor quality, irrelevant,
or intrusive messaging is
damaging the perception of
advertising. Anzu’s goal
is and has always been to
create in-game ad
experiences that put
gamers first and don’t disrupt
the gameplay. This is key
to attracting the world’s best
games and top-tier brands.
or intrusive messaging is
damaging the perception of
advertising. Anzu’s goal
is and has always been to
create in-game ad
experiences that put
gamers first and don’t disrupt
the gameplay. This is key
to attracting the world’s best
games and top-tier brands.
BLENDED
Anzu’s native formats
don’t interrupt gameplay
and keep it intact.
don’t interrupt gameplay
and keep it intact.
ADAPTIVE
Brands can deploy
relevant messaging with
data signals and first-party
data updated in real-time.
relevant messaging with
data signals and first-party
data updated in real-time.
REALISTIC
Real-world campaigns extended into virtual environments enhance realism of game worlds.
A SOLUTION
FOR ALL PLATFORMS
A SOLUTION
FOR ALL
PLATFORMS
FOR ALL PLATFORMS
FOR ALL
PLATFORMS
CONSOLE &
PC
PC
MOBILE &
ESPORTS
ESPORTS
GAME
STREAMING
STREAMING
BRAND
ADVERTISERS
Access coveted, valuable, and
elusive audiences in ways that
respect the gaming experience.
GAME
DEVELOPERS
Create new, significant, and
sustainable revenue streams that
respect the gaming experience.
ANZU IS THE CHOICE OF INDUSTRY LEADERS
WHO ARE READY TO PIONEER A NEW
ERA OF NON-DISRUPTIVE ADVERTISINGANZU IS
THE CHOICE OF
INDUSTRY LEADERS
WHO ARE READY TO PIONEER A NEW
ERA OF NON-DISRUPTIVE ADVERTISING
THE CHOICE OF
INDUSTRY LEADERS
“Through its native in-game advertising solution that features ad viewability and programmatic capabilities, Anzu
has opened up new ways of reaching consumers, allowing WPP to make gaming more accessible to its clients.
The in-depth data insights, scale and audiences offered by Anzu’s exclusive inventory will help connect brands
with gamers around the world, delivering transformative growth across a range of gaming platforms and titles.”
has opened up new ways of reaching consumers, allowing WPP to make gaming more accessible to its clients.
The in-depth data insights, scale and audiences offered by Anzu’s exclusive inventory will help connect brands
with gamers around the world, delivering transformative growth across a range of gaming platforms and titles.”
“Through its native in-game advertising solution that features ad viewability and programmatic capabilities, Anzu has opened up new ways of reaching consumers, allowing WPP to make gaming more accessible to its clients. The in-depth data insights, scale and audiences offered by Anzu’s exclusive inventory will help connect brands with gamers around the world, delivering transformative growth across a range of gaming platforms and titles.”
DOMINIC GRAINGER
CEO of WPP Sports Practice
“We are very happy to partner with Anzu to increase our ability to deliver high quality live experiences
thanks to real advertising being displayed in our electronic stadium.“
thanks to real advertising being displayed in our electronic stadium.“
“We are very happy to partner with Anzu
to increase our ability to deliver high quality
live experiences thanks to real advertising being displayed in our electronic stadium.“
to increase our ability to deliver high quality
live experiences thanks to real advertising being displayed in our electronic stadium.“
FLORENT CASTELNERAC
Managing Director
“We are pleased to support Anzu’s mission to improve the advertising ecosystem
by creating meaningful connections between people and brands.“
by creating meaningful connections between people and brands.“
“We are pleased to support Anzu’s mission to improve the advertising ecosystem by creating meaningful connections between people and brands.“
CAROL HINNANT
Chief Revenue Officer
"We have always embraced opportunities to integrate real-life authentic brands into our games
to improve the overall experience. Anzu’s “technology makes it possible for us to take the next step
in this and connect with our gaming audiences in a new way.“
to improve the overall experience. Anzu’s “technology makes it possible for us to take the next step
in this and connect with our gaming audiences in a new way.“
"We have always embraced opportunities to integrate real-life authentic brands into our games to improve the overall experience. Anzu’s “technology makes it possible for us to take the next step in this and connect with our gaming audiences in a new way.“
RONNIE NELIS
CEO
“Through our collaboration with Anzu we look forward to providing the industry
the data that gives them absolute confidence in the effectiveness of in-game.”
the data that gives them absolute confidence in the effectiveness of in-game.”
“Through our collaboration with Anzu
we look forward to providing the industry
the data that gives them absolute confidence
in the effectiveness of in-game.”
we look forward to providing the industry
the data that gives them absolute confidence
in the effectiveness of in-game.”
MATT PAGEN
GM
“Anzu presents limitless advertising opportunities for us to bring premium brands to our games.
By opening our games to in-game advertising we are able to offer new kinds of experiences to our gamers.“
By opening our games to in-game advertising we are able to offer new kinds of experiences to our gamers.“
“Anzu presents limitless advertising opportunities for us to bring premium brands to our games. By opening our games to in-game advertising we are able to offer new kinds of experiences to our gamers.“
STEFAN BERGER
Head of Business Development
STRATEGIC PARTNERS
