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PROGRAMMATIC
IN-GAME ADVERTISING

Anzu enables developers to monetize their games and advertisers
to reach players across mobile, PC, console, and gaming metaverses
with non-disruptive ads that are part of the gameplay.

THE WORLD’S MOST ADVANCED 
IN-GAME ADVERTISING PLATFORM

Anzu helps advertisers reach gamers via intrinsic in-game ads that complement the experience,
and developers monetize their games while respecting gameplay.

THE WORLD’S
MOST ADVANCED
IN-GAME ADVERTISING
PLATFORM 

Anzu helps advertisers reach gamers via intrinsic in-game ads that complement 
the experience, and developers monetize their games while respecting gameplay.

I'm an advertiser
I'm a game developer
let.gamers.play.bg-1

LET GAMERS
PLAY
LET GAMERS
PLAY

Intrusive ads interrupt gameplay and damage
the player experience. Anzu works with
advertisers, developers, and gamers to produce
in-game ad experiences that complement
the gameplay making it more realistic.

 

 

Intrusive ads interrupt gameplay and
damage the player experience.Anzu
works with advertisers, developers,
and gamers to produce in-game ad
experiences that complement
the gameplay making it more realistic.

Get In Touch

BLENDED

Non interruptive blended formats that keep gameplay intact.

RELEVANT

Adaptive tailored messaging that is custom and personal.

REALISTIC

Real-world campaigns that enhance game environments.

A SOLUTION
FOR ALL PLATFORMS
A SOLUTION
FOR ALL
PLATFORMS

MOBILE
pc PC
CONSOLE CONSOLE
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AdGage-Final-Kick-after-1-1 AdGage-Final-Kick-mobile-before-1-1
BEFORE AFTER

BRAND
ADVERTISERS

Access a truly diverse audience
stretching across the globe while
respecting and complementing
the gaming experience.

LEARN MORE

GAME
DEVELOPERS

Create new, significant, and
sustainable revenue streams that
respect the gaming experience
and add to the gameplay.

LEARN MORE

SUPPORTED BY GLOBAL LEADERS

wpp1 copy
sony1 copy
nbcu1 copy
PayPal Ventures_Strategic Partners
Bitkraft_Strategic Partners
IAS_Logo_Strategic Partners_2
vodafone.logo.franziska
Bandai Namco_Strategic Partners
comscore1 copy
Samsung Next_Strategic Partners
xbox1 copy
pepsico1 copy
the trade desk1 copy
Stackadapt
Scopely_Strategic Partners
samsung1 copy
Lumen_Strategic Partners
Gameloft_Strategic Partners
Publicis Groupe_Strategic Partners

ANZU IS THE CHOICE
FOR INDUSTRY LEADERS
ANZU IS
THE CHOICE FOR
INDUSTRY LEADERS

mark-reed Mark Read CEO wpp.logo.mark.reed

Our collaboration with Anzu is a big step in bringing gaming to the forefront of mainstream digital media channels. It offers our clients unprecedented access to billions of gamers who remain relatively untouched by ads.

mark-reed Mark Read CEO wpp.logo.mark.reed
florent-castelnerac Florent Castelnérac Managing Director ubisoft.nadeo.florent

We are very happy to partner with Anzu to increase our ability to deliver high quality live experiences thanks to real advertising being displayed in our electronic stadium.

florent-castelnerac Florent Castelnérac Managing Director ubisoft.nadeo.florent
franziska-bruckner Franziska Bruckner Team Lead Digital Media vodafone.logo.franziska

Thanks to the technical solution of Anzu, we are able to play programmatic advertising directly in the game on PC for the very first time. This opens up an entirely new media channel for us.

franziska-bruckner Franziska Bruckner Team Lead Digital Media vodafone.logo.franziska
orhum-mert-simsek Orhun Mert Simsek Co-Founder apps.logo.Orhun

Anzu has helped increase our in-game ads revenue by 131%, with them now making up between 5-10% of our total monthly revenue. Part of this growth comes from some countries where we did not initially see much movement. However, after implementing Anzu’s technology, revenues began soaring.

orhum-mert-simsek Orhun Mert Simsek Co-Founder apps.logo.Orhun

STRATEGIC PARTNERS

FIND OUT MORE
WPP
Sony Innovation Fund
Bitkraft
Axel Springer
Warner Media
Mondelez
Group M
Kantar
Pepsico
Ad Colony
Nielsen
Mediacom
Ubisoft
Sumsung
Comscore
Lion Castle
Vodafone
Xbox
Mindshare
Moat
Nacon

NEWSROOM

INSIGHTS

Homepage Visuals

REPORTS

The Intrinsic In-Game Advertising Key Trends Report

Discover where the real in-game ad opportunities lie. Get the latest trends, data & insights in our new report.

BLOGS

Adventures Blog Banner
  • BLOGS
  • 22 April, 2025

Find out why gaming is having a media moment and why brands can't afford to miss out.

CASE STUDIES

Super Pretzel Case Studies
  • CASE STUDIES
  • 25 March, 2025

Learn how snack brand SUPERPRETZEL baked up a 29-point brand lift with in-game ads.

Show More

GET STARTED WITH ANZU
Anzu

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