THE WORLD’S MOST ADVANCED
IN-GAME ADVERTISING PLATFORM
Anzu helps advertisers reach gamers via blended in-game ads that complement
the experience, and developers monetize their games while respecting gameplay.
THE WORLD’S MOST
ADVANCED IN-GAME
ADVERTISING PLATFORM
Anzu’s breakthrough technology invites
advertisers and game developers to
co-create a new, premium ecosystem
for advertising, gaming, and esports.

LET GAMERS
PLAY
LET GAMERS
PLAY
PLAY
PLAY
Intrusive ads interrupt gameplay and damage
the player experience. Anzu works with
advertisers, developers, and gamers to produce
in-game ad experiences that complement
the gameplay making it more realistic.
Intrusive ads interrupt gameplay and
damage the player experience.Anzu
works with advertisers, developers,
and gamers to produce in-game ad
experiences that complement
the gameplay making it more realistic.
BLENDED
RELEVANT
REALISTIC
BRAND
ADVERTISERS
Access a truly diverse audience
stretching across the globe while
respecting and complementing
the gaming experience.
GAME
DEVELOPERS
Create new, significant, and
sustainable revenue streams that
respect the gaming experience
and add to the gameplay.
STRATEGIC PARTNERS

ANZU IS THE CHOICE
FOR INDUSTRY LEADERS
ANZU IS
THE CHOICE OF
INDUSTRY LEADERS
FOR INDUSTRY LEADERS
THE CHOICE OF
INDUSTRY LEADERS

Our collaboration with Anzu is a big step in bringing gaming to the forefront of mainstream digital media channels. It offers our clients unprecedented access to billions of gamers who remain relatively untouched by ads.
Through its native in-game advertising solution that features ad viewability and programmatic capabilities, Anzu has opened up new ways of reaching consumers, allowing WPP to make gaming more accessible to its clients.


We are very happy to partner with Anzu to increase our ability to deliver high quality live experiences thanks to real advertising being displayed in our electronic stadium.
We are very happy to partner with Anzu
to increase our ability to deliver high quality
live experiences thanks to real advertising being displayed in our electronic stadium.


Thanks to the technical solution of Anzu, we are able to play programmatic advertising directly in the game on PC for the very first time. This opens up an entirely new media channel for us.
We are pleased to support Anzu’s mission to improve the advertising ecosystem by creating meaningful connections between people and brands.


Anzu has helped increase our in-game ads revenue by 131%, with them now making up between 5-10% of our total monthly revenue. Part of this growth comes from some countries where we did not initially see much movement. However, after implementing Anzu’s technology, revenues began soaring.
Through our collaboration with Anzu
we look forward to providing the industry
the data that gives them absolute confidence
in the effectiveness of in-game.


By expanding our collaboration with Anzu, we’re able to give advertisers the measurement tools they need to make more informed buying decisions to reach these highly engaged audiences across gaming environments.
“Through its native in-game advertising solution that features ad viewability and programmatic capabilities, Anzu has opened up new ways of reaching consumers, allowing WPP to make gaming more accessible to its clients. The in-depth data insights, scale and audiences offered by Anzu’s exclusive inventory will help connect brands with gamers around the world, delivering transformative growth across a range of gaming platforms and titles.”

NEWSROOM
WEBINARS
ON-DEMAND WEBINAR
BRANDS, GAMERS, AND ADVERTISING: WHAT'S THE STORY IN 2022?
Watch the on-demand webinar where we unfold the findings of Anzu’s first proprietary research: The UK In-Game Advertising Report 2022.