FRAUD
DETECTION
Anzu works with the highest trusted fraud detection partners to protect digital ad spend and make in-game impression delivery and IVT measurement available to advertisers.
In-game advertising is clean and fraud-free and the data shows this. HUMAN found that Anzu’s IVT averaged out at 0.16% on mobile and 0.47% on PC.
BRAND
UPLIFT
Anzu invests in brand lift studies to showcase in-game advertising effectiveness, working with market-leading research partners to deliver best-in-class methodologies and robust results.
Based on recent campaigns, Anzu's in-game ads average a 13% uplift in brand awareness, 14% uplift in brand recall, 11% uplift in brand perception, and 13% uplift in purchase intent.
