AD VIEWABILITY
Anzu's patented ad tracking technology implements a ray-casting algorithm across the game's screen to recognize branded in-game content ensuring advertisers only pay for viewable impressions.
Anzu has also launched the first-to-market viewability measurement for in-game ads with Oracle Moat for direct and programmatic mobile and PC inventory.
FRAUD
DETECTION
Anzu works with the highest trusted fraud detection partners to protect digital ad spend and make in-game impression delivery and IVT measurement available to advertisers.
In-game advertising is clean and fraud-free and the data shows this. HUMAN found that Anzu’s IVT averaged out at 0.16% on mobile and 0.47% on PC.
BRAND
UPLIFT
Anzu invests in brand lift studies to showcase in-game advertising effectiveness, working with market-leading research partners to deliver best-in-class methodologies and robust results.
Based on recent campaigns, Anzu's in-game ads average a 13% uplift in brand awareness, 14% uplift in brand recall, 11% uplift in brand perception, and 13% uplift in purchase intent.
MEMBERSHIPS
AND CERTIFICATIONS
Anzu works closely with industry bodies across the globe, including the IAB, to help standardize in-game advertising.
Anzu has played a significant role in helping establish benchmarks in areas like ad viewability and fraud detection to ensure advertisers can confidently and accurately measure and compare the results of their in-game ad campaigns.
