- Anzu Wins Best Gaming/Esports Campaign at The 2022 Digiday Awards
Anzu Wins Best Gaming/Esports Campaign at The 2022 Digiday Awards
Anzu has been awarded the top prize for Best Gaming/Esports Campaign at this year's Digiday Awards, fighting off fierce competition from big-name brands, including JBL, PepsiCo, Nickelodeon, Logitech, and Adidas.
American Eagle and Anzu harnessed the power of the world's most popular metaverse and gaming platform to create a hugely successful virtual clubhouse in Livetopia, one of the platform's top-ten experiences, giving millions of fans the opportunity to enjoy the true essence of the American Eagle brand.
Teaming up with the in-game advertising platform Anzu, the two companies created the 'AE Members Always Club' within Livetopia, providing an open-world experience to reinforce the campaign’s ‘everyone is welcome’ messaging. Combining advanced technology, AdTech, gaming knowledge, and a partnership with Livetopia allowed the brand to turn its creative vision into a reality.
This is the latest in a long line of awards for Anzu in 2022, including the top prize for Best Seller-Focused Technology at The AdExchanger Awards 2022, Best Ad Tech Platform at The Digiday Media Awards Europe, and Best Tech Partner at The Drum Awards.