Snap & Win with Anzu’s In-Game Ads at Cannes Lions

We’re excited to announce a thrilling competition for all those attending the Cannes Festival and fringe events. This is your chance to dive into the immersive world of SimCity BuildIt, showcase your creativity, and discover the potential of intrinsic in-game advertising.

How to participate:

  1. Download SimCity BuildIt: Start by downloading the game on your mobile device. It's free and easy to get started. Once installed, you’ll step into a vibrant world where you are the mayor of your very own city.
  2. Build Your Dream City: Follow the game’s prompts, unleash your imagination, and construct your dream city. The game offers a mix of building options and customization features, allowing you to create a bustling metropolis that reflects your unique vision. Enjoy the journey and watch your city come to life!
  3. Spot the Ads: When you’re in Cannes, keep your eyes peeled for our engaging intrinsic in-game ads throughout your city. Anzu's ads are seamlessly integrated into the game environment, enhancing your gameplay experience without any disruption. If you spot an Anzu ad, snap a screenshot!
  4. Submit Your Entry: Head to our competition landing page, fill in the form and upload your screenshot for your chance to win an amazing console package. You can submit multiple entries, so keep playing and spotting those ads for more chances to win until the end of the festival.
  5. Stay Tuned: A winner will be selected at random and contacted the week after Cannes. The lucky winner will receive an exclusive gaming package that includes [Prize Details Here]!

Why take part?

Besides the great prize, this competition is a fantastic opportunity to experience firsthand how intrinsic in-game ads seamlessly blend into the gaming environment. Unlike traditional ads, intrinsic ads enhance the gameplay by integrating into the game’s natural setting. By taking part, you’ll have the chance to see how our solution transforms the way brands connect with audiences in the gaming world.

Ready to join?

Don’t miss out on this exciting opportunity to experience the future of advertising and win big. Download SimCity BuildIt now and start your city-building journey. Spot those ads while in Cannes, submit your screenshots, and you could be our lucky winner!

This is more than just a competition; it’s a glimpse into the future of advertising. By participating, you’ll not only have fun building your dream city but also discover how intrinsic in-game ads enhance the overall gaming experience. We’re thrilled to share this innovative journey with you and can’t wait to see the amazing cities you create!

Stay tuned for more updates, and good luck!


Note: The Cannes Lions International Festival of Creativity and EA are not affiliated with, or endorse, this competition. Please see our full terms and conditions for more details.

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