Anzu at IAB UK Gaming Upfronts 2022

Gaming — how can advertisers use it to take their campaigns to the next level? That's what Anzu joined the latest IAB UK Gaming Upfronts to discuss, taking to the stage in front of a packed audience of ad professionals in London's iconic Steel Yard last month.

Advertisers, get your heads in the game

Taking gaming to the next level, Anzu's VP Demand Chris Blight and Senior Marketing Manager Caroline Manson joined some of AdTech's biggest names, including IAS' Business Development Lead Michael Isaacs-Olaye, and Spark Foundry's Head of Digital Innovation Scott Curtis.

Together, the team of experts discussed all things in-game and viewability, from the new IAB In-Game Advertising Measurement Guidelines to exciting new campaigns from global brands. Prepare for an in-game advertising power-up like never before. Watch the full session below.

 

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Kirsten Cresswell

Kirsten is an avid gamer and writer, and has worked as a creative copywriter and content editor for startups, gaming studios, and marketing agencies for the past five years.

Kirsten Cresswell