Programmatic In-Game PC Ad Campaign For Vodafone Achieves 176% Lift In Campaign Awareness

Vodafone wanted to reach German gamers and let them know about its fast connection speeds. Rather than trying to reach this audience on social media or follow them around the web, gaming was a natural channel to reach them where they were spending most of their time.

VF in Trackmania

Vodafone chose to work with Anzu, the world’s most advanced in-game advertising platform because its advanced technology allowed Vodafone to programmatically serve blended in-game ads to German players within PC games - something that
was not previously possible.

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how they got on!







Nick Woodford

Nick has worked within AdTech in London for the past five years, and his knowledge is invaluable. Paired with his love for video games, he enjoys driving Anzu's content strategy.

Nick Woodford