Engaging Young Gamers in Guatemala with Axe

Anzu was delighted to work on an intrinsic in-game advertising campaign for Unilever to promote Axe, its brand of male grooming products. The brand wanted to use gaming to engage with their target audience and meet them where they were spending most of their time, in their favorite games.

Reaching Millions of Gamers in a Brand-Safe Environment

With over 6.5 million gamers in Guatemala playing across mobile, PC, and console, Unilever looked to intrinsic in-game advertising to help them reach younger gamers in a brand-safe and engaging way.

Seamless Integration Across Multiple Gaming Platforms

The brand worked with Entravision, Anzu’s exclusive reseller in LATAM, to bring display and video ads featuring products from the Axe range to mobile, PC, and Roblox games via Anzu’s intrinsic in-game ad placements, built to complement the gameplay and bring a sense of realism to titles.

Strengthening Brand Presence Among Young Gamers

VIEWABILITY
reported by MOAT

97%

 

IVT rate
reported by MOAT

0.01%

 

500K+ premium mobile
titles served the ads