Amelore Goes For Gold With In-Game Advertising

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Slappyball screenshot

Anzu was delighted to work with Amelore to help them bring dynamic in-game ads to their flagship title Slappyball. An extremely popular free-to-play PC sports simulation, the game allows players to compete in online matches by controlling hand-shaped characters that play volleyball.

Amelore wanted to find a solution that would allow them to monetize their games without compromising on the user experience or the gameplay, and that could provide them with a consistent, reliable revenue stream.