Anzu was delighted to work on an in-game advertising campaign for Fortune 500 company Deutsche Telekom, the largest telecommunications provider in Europe. The brand had three main goals: increase ad awareness, campaign awareness, and brand consideration.

Deutsche Telekom’s campaign sought to promote its high speed internet, highly favored by gamers. Rather than trying to reach its audience on social media or follow them around the web.

The company decided the best way to communicate with its target audience was to meet them where they were spending most of their time, within their favorite games!

The campaign ran across a curated list of premium mobile and PC titles from Anzu’s vast inventory via non-disruptive in-game ad placements designed to perfectly compliment the gaming environment.

Thanks to Anzu’s partnership with AudienceProject, Deutsche Telekom ran a brand lift study to understand how the campaign was received by players and its impact on the campaign objectives.

Results

160%

UPLIFT IN ADVERTISING AWARENESS

44%

advertising
recall

44%

THOSE AGREEING THE BRAND DELIVERS VALUE FOR MONEY

19%

uplift in positive brand impressions among the target audience

40%

increase in brand consideration among the target audience

74%

had either a 'positive' or 'very positive' impression of the ads

"As an advertiser, it is essential that when we enter an entertainment-first environment, our ads are non-intrusive to the user experience while still reaching the target audience with relevant messaging. Anzu not only helped us achieve this but allowed our brand to become part of the gameplay, enhancing the gaming experience and putting us at the center of the action."

JULIAN BRETZ
Digital Media Strategy, Deutsche Telekom

Reach out to find out how Anzu’s in-game ads could help you reach your desired audience.