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- In-Game Ads Energize 7-Eleven’s Slurpee Campaign

May 25, 2022
By Nick Woodford
Topics:
Case Study
In-Game Ads Energize 7-Eleven’s Slurpee Campaign
Anzu was delighted to work with 7-Eleven in Australia, one of the best-known retail chains in the country.
To get customers back into their stores post lockdown, and to position 7-Eleven as a destination for cold/frozen drinks, the brand launched a nationwide campaign centered around the iconic 7-Eleven Slurpee.
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Nick has worked within AdTech in London for the past five years, and his knowledge is invaluable. Paired with his love for video games, he enjoys driving Anzu's content strategy.