Lay's achieves a 92.5% VCR with 6-second snackable in-game video ads

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Anzu was delighted to work on an in-game advertising campaign for Lay’s, one of the world’s largest and best-known snack companies, in partnership with Eskimi and OMD.

With an estimated 3.2M gamers in the Baltics, Lay’s wanted to leverage this medium to help it reach its target audience and worked with Anzu and Eskimi to get in front of Latvian gamers in the most engaging and non-disruptive way.