Anzu was delighted to work with Gameloft, a leader in the development and publishing of games, to bring intrinsic in-game ads to the open-world action-adventure hit Gangstar Vegas, known for its high-quality gameplay and played by millions worldwide.

Monetizing Without Disruption

Gameloft was looking for a way to further monetize their game without disrupting the experience of their dedicated player base. They were also searching for a solution that would work alongside their in-app purchases.

Integrating Ads Into The Virtual City

Anzu worked closely with the team to integrate in-game ad placements across Gangstar Vegas’ virtual city. The placements were added to the sides of buildings, bus stops, and roadside billboards, where you would expect to find them in real life, elevating the game’s realism and bringing well-known brands in, including Samsung, Disney and P&G.

To ensure high-quality service and seamless experience for gamers, Anzu's programmatic intrinsic in-game ad monetisation solution uses Amazon Web Services (AWS) as its cloud services provider to help improve ad rendering rates, resulting in more revenues for the publisher. 

The Impact Of The New Ad Placements

25% uplift in
total revenue

 

 

x5

increase in revenue from in-game ads in six months since integration

x7

INCREASE IN eCPM IN THE US

70% of revenue from in-game
comes from video ads

 

 

We worked closely with Anzu's team to implement the ads and encountered no technical issues. We have also received no negative feedback from players, indicating that the ads do not disrupt their experience.

George Iosif

ADS Monetization & Deployment Manager, Gameloft for brands

Ready to monetize your games with in-game ads? Contact us today to find out how.