Klarna Uses In-Game Advertising To Reach Modern Shoppers
Klarna, the leading Swedish fintech company, needed to find new ways of reaching modern shoppers to let them know that they could use its easy payment solution when shopping online.
The company wanted to raise awareness and drive consideration among a diverse range of modern Australian shoppers aged 18 to 39 through a new campaign. They also wanted to engage with this audience via channels they were already interacting with.
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Nick has worked within AdTech in London for the past five years, and his knowledge is invaluable. Paired with his love for video games, he enjoys driving Anzu's content strategy.