Challenge
Klarna, the leading Swedish fintech company, needed to find new ways of reaching modern shoppers to let them know that they could use its easy payment solution when shopping online.
Goal
Klarna, the leading Swedish fintech company, needed to find new ways of reaching modern shoppers to let them know that they could use its easy payment solution when shopping online.
With 57% of Australians playing mobile games daily, Klarna decided this could be an effective channel to reach its audience. They approached AdColony, who recommended using Anzu’s integrated ad solution to access in-game inventory and target gamers programmatically.
- Australia
- 18-39
- Online shoppers
Solution
With 57% of Australians playing mobile games daily, Klarna decided this could be an effective channel to reach its audience. They approached AdColony, who recommended using Anzu’s integrated ad solution to access in-game inventory and target gamers programmatically.
Execution
Klarna launched the campaign across several of Australia’s most popular mobile games, using Anzu’s non-intrusive in-game formats, which took the form of virtual billboards and posters strategically positioned within the gaming environment so as not to disrupt the gameplay.
Results
