In-Game Ads Help Take Mobile Games Publisher APPS To The Next Level

APPS is a mobile game development company that creates highly popular hyper-casual games that are played worldwide. The company wanted to add in-game advertising to its suite of top-rated mobile games to help monetize them.

APPS’ marketing team was tasked with finding a solution that would allow them to monetize their games without compromising on the user experience or the gameplay, and that could provide them with a consistent, reliable revenue stream.