APPS is a mobile game development company that creates highly popular hyper-casual games that are played worldwide. The company wanted to add in-game advertising to its suite of top-rated mobile games to help monetize them.
APPS’ marketing team was tasked with finding a solution that would allow them to monetize their games without compromising on the user experience or the gameplay, and that could provide them with a consistent, reliable revenue stream.
APPS heard about Anzu’s blended in-game advertising formats at an event in Helsinki. After learning about Anzu’s SDK tech integrated into games that delivers high-quality direct traffic with complete control over ad placements, and its focus on putting gamers first they took the plunge.
APPS worked with Anzu’s experienced team to implement the SDK into its games. They then worked together to optimize the ads ensuring they naturally felt part of the games and were highly viewable to maximize impressions and revenue.
APPS initially tested Anzu’s ads in Trivia Race. After seeing the amazing results, it quickly began implementing them across its full suite of mobile games, including its two most popular titles Carpet Roller and Fashion Battle.
APPS received very positive feedback from players, with many liking the sense of realism that the in-game ads added, and how they naturally felt part of the experience.
Results
Introduced video ads that now represent 30‑40%
of total in-game ad revenueImplemented TCF 2.0 resulting in EU
traffic growingfrom 1-5% to 20-23%
traffic growingfrom 1-5% to 20-23%
Increased in-game
ad revenue by 131%
Grew in-game ad revenue from
new territories with it now making
up 50% of total monthly
income across several locations
Income from games
Other income
I would highly recommend Anzu’s in-game ads as they do not interrupt gameplay or send users away. Also, if you are unsure where the ads will work best in your games, Anzu is excellent in providing recommendations and advice because the team has learned from years of experience.
ORHUN MERT SIMSEK
Co-Founder, APPS
