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- In-Game Ads Help Take Mobile Games Publisher APPS To The Next Level
April 13, 2022
By Anzu
Topics:
Case Study
In-Game Ads Help Take Mobile Games Publisher APPS To The Next Level
APPS is a mobile game development company that creates highly popular hyper-casual games that are played worldwide. The company wanted to add in-game advertising to its suite of top-rated mobile games to help monetize them.
APPS’ marketing team was tasked with finding a solution that would allow them to monetize their games without compromising on the user experience or the gameplay, and that could provide them with a consistent, reliable revenue stream.
