In-Game Ads Help Take Mobile Games Publisher APPS To The Next Level

APPS is a mobile game development company that creates highly popular hyper-casual games that are played worldwide. The company wanted to add in-game advertising to its suite of top-rated mobile games to help monetize them.

APPS’ marketing team was tasked with finding a solution that would allow them to monetize their games without compromising on the user experience or the gameplay, and that could provide them with a consistent, reliable revenue stream.

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Nick Woodford

Nick has worked within AdTech in London for the past five years, and his knowledge is invaluable. Paired with his love for video games, he enjoys driving Anzu's content strategy.

Nick Woodford

Content Manager & Copywriter