Axis Games Scores Big With In-Game Advertising

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Anzu was delighted to work with Axis Games to help them bring dynamic in-game ads to their flagship title Axis Football. The American Football simulation runs across PC and mobile and features the industry’s best franchise mode, massive customization, and realistic gameplay. 

Rather than solely relying on the income from game purchases, Axis Games wanted to use in-game advertising to establish a reliable and consistent revenue stream. For the company, success meant increasing revenue without compromising its AAA gameplay.