ANZU, THE GATEWAY TO ONE OF THE FASTEST GROWING FORMS OF ENTERTAINMENT
THE GATEWAY TO ONE OF THE FASTEST GROWING FORMS OF ENTERTAINMENT
SCALE

Now bigger than film and music combined, the gaming industry
is a global, mainstream, social phenomenon that attracts players
from all walks of life and all corners of the world.

Gaming offers a relatively untapped premium and brand-safe
environment for advertisers across a wide range of game genres
and devices. Anzu helps brands connect to gamers in meaningful
ways that respect gameplay, opening up 3D interactive worlds for
dynamic brand communication.
Now bigger than film and music combined,
the gaming industry is a global, mainstream,
social phenomenon that attracts players from
all walks of life and all corners of the world.

Gaming offers a relatively untapped premium
and brand-safe environment for advertisers
across a wide range of game genres and
devices. Anzu helps brands connect to
gamers in meaningful ways that respect
gameplay, opening up 3D interactive worlds
for dynamic brand communication

GAMING HAS SCALE
GAMING HAS
SCALE

GLOBALLY, ONE IN THREE
PEOPLE PLAY GAMES
REGULARLY

GAMING IS ENGAGED
GAMING IS
ENGAGED

MORE PEOPLE ARE PLAYING GAMES
MORE OFTEN AND FOR LONGER
WITH LESS CHANCE OF SECOND SCREENING
MORE PEOPLE ARE PLAYING
GAMES MORE OFTEN
AND FOR LONGER WITH
LESS CHANCE OF
SECOND SCREENING

GAMING IS CONNECTED
GAMING IS
CONNECTED

GAMES ARE MASSIVE, INFLUENTIAL
SOCIAL HUBS CONNECTING PEOPLE
AND BUILDING COMMUNITIES
GAMES ARE MASSIVE, INFLUENTIAL SOCIAL HUBS
CONNECTING PEOPLE
AND BUILDING COMMUNITIES

GAMING IS SPORTS
GAMING IS
SPORTS

ESPORTS NOW HAS MILLIONS
OF FANS LINED UP TO WATCH
THE PROS COMPETE
ESPORTS NOW HAS
MILLIONS OF FANS
LINED UP TO WATCH
THE PROS COMPETE

ACCESS TO VALUABLE
AUDIENCES AT PACE
AND SCALE
ACCESS TO VALUABLE
AUDIENCES

Anzu allows for unified advertising campaigns across
touchpoints – in game, in tournament, and in stream.
Our solution provides brands with fast, reliable, and
intelligent ways to connect to gamers through native
ad placements blended directly into gameplay.
Every impression is tracked, verified, and reported.
Anzu allows for unified advertising
campaigns across touchpoints –
in game, in tournament, and in
stream. Our solution provides brands
with fast, reliable, and intelligent ways
to connect to gamers through native
ad placements blended directly into
gameplay. Every impression is
tracked, verified, and reported.
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EXCLUSIVE

Coveted, valuable, and elusive
audiences, exclusive gaming
inventory across 12 platforms, and
the only solution to offer in-game
ads on gaming consoles.

VIEWABLE

The world’s first 3D
tracking engine that
guarantees only
viewable impressions
are paid for.

INTELLIGENT

Advanced targeting for
programmatic campaigns
and easy integration with all
major DSPs and trading
platforms.

ADAPTIVE

Custom, dynamic, real-time ad
delivery using first-party data
that brings relevant ads to
the right audiences.

VERIFIED

Brand safety, ad verification,
audience verification, and
fraud prevention with Anzu’s
exclusive AdTech partners.

TRANSPARENT

Detailed campaign
analytics tracked and
reported, integrated with
standard display metrics.

THE ONLY IN-GAME
AD SOLUTION FOR CONSOLE
THE ONLY IN-GAME
AD SOLUTION
FOR CONSOLE

THE ONLY IN-GAME AD SOLUTION THAT TRACKS,
OPTIMIZES, AND AUDITS IN REAL-TIME
THE ONLY IN-GAME
AD SOLUTION THAT
TRACKS, OPTIMIZES,
AND AUDITS IN
REAL-TIME

THE ONLY PROGRAMMATIC IN-GAME AD SOLUTION
FOR ESPORTS & GAME STREAMING
THE ONLY
PROGRAMMATIC
IN-GAME AD SOLUTION
FOR ESPORTS &
GAME STREAMING

THE ONLY LICENSED XBOX
IN-GAME ADVERTISING PROVIDER
THE ONLY LICENSED
XBOX IN-GAME
ADVERTISING
PROVIDER

THE ONLY IN-GAME AD SOLUTION THAT
SUPPORTS THE UNREAL GAME ENGINE
THE ONLY IN-GAME
AD SOLUTION
THAT SUPPORTS THE
UNREAL GAME ENGINE

FORMAT SUITE

BLENDED
DISPLAY

Road & track side including
logo placement.

BLENDED
VIDEO

Pitch & courtside including subtle
motion or full video content.

CUSTOM
AD

Bespoke branding, sponsorship
packages and interactive options.

REWARDED
TV AD

TV sales & OTT, full screen
video, Ultra HD.
Anzu’s comprehensive format suite combines IAB supported placements for video and display, as well as custom ads and streaming opportunities.
Anzu’s proprietary rendering functions creatively and dynamically match any ad to the environment where it appears.
Anzu’s comprehensive format suite
combines IAB supported placements for
video and display, as well as custom ads
and streaming opportunities.
Anzu’s proprietary rendering functions
creatively and dynamically match any
ad to the environment where it appears.

Ecosystem

THE FIRST TO BRING ADTECH IN-GAME
THE FIRST TO
BRING ADTECH
IN-GAME

Anzu has assembled the best AdTech solutions to set the standards for in-game advertising.
Anzu has assembled the best AdTech
solutions to set the standards for
in-game advertising.

AD VIEWABILITY AUDIT

FRAUD PROTECTION

ADVANCED TARGETING

AUDIENCE VERIFICATION

BRAND LIFT MEASUREMENT

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