

ANZU, THE GATEWAY TO ONE OF THE FASTEST GROWING FORMS OF ENTERTAINMENTTHE GATEWAY TO ONE OF THE FASTEST GROWING FORMS OF ENTERTAINMENT
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Now bigger than film and music combined, the gaming industry
is a global, mainstream, social phenomenon that attracts players
from all walks of life and all corners of the world.
Gaming offers a relatively untapped premium and brand-safe
environment for advertisers across a wide range of game genres
and devices. Anzu helps brands connect to gamers in meaningful
ways that respect gameplay, opening up 3D interactive worlds for
dynamic brand communication.
is a global, mainstream, social phenomenon that attracts players
from all walks of life and all corners of the world.
Gaming offers a relatively untapped premium and brand-safe
environment for advertisers across a wide range of game genres
and devices. Anzu helps brands connect to gamers in meaningful
ways that respect gameplay, opening up 3D interactive worlds for
dynamic brand communication.
Now bigger than film and music combined,
the gaming industry is a global, mainstream,
social phenomenon that attracts players from
all walks of life and all corners of the world.
Gaming offers a relatively untapped premium
and brand-safe environment for advertisers
across a wide range of game genres and
devices. Anzu helps brands connect to
gamers in meaningful ways that respect
gameplay, opening up 3D interactive worlds
for dynamic brand communication
the gaming industry is a global, mainstream,
social phenomenon that attracts players from
all walks of life and all corners of the world.
Gaming offers a relatively untapped premium
and brand-safe environment for advertisers
across a wide range of game genres and
devices. Anzu helps brands connect to
gamers in meaningful ways that respect
gameplay, opening up 3D interactive worlds
for dynamic brand communication

ACCESS TO VALUABLE
AUDIENCES AT PACE
AND SCALE
ACCESS TO VALUABLE
AUDIENCES
AUDIENCES AT PACE
AND SCALE
AUDIENCES
Anzu allows for unified advertising campaigns across
touchpoints – in game, in tournament, and in stream.
Our solution provides brands with fast, reliable, and
intelligent ways to connect to gamers through native
ad placements blended directly into gameplay.
Every impression is tracked, verified, and reported.
touchpoints – in game, in tournament, and in stream.
Our solution provides brands with fast, reliable, and
intelligent ways to connect to gamers through native
ad placements blended directly into gameplay.
Every impression is tracked, verified, and reported.
Anzu allows for unified advertising
campaigns across touchpoints –
in game, in tournament, and in
stream. Our solution provides brands
with fast, reliable, and intelligent ways
to connect to gamers through native
ad placements blended directly into
gameplay. Every impression is
tracked, verified, and reported.
campaigns across touchpoints –
in game, in tournament, and in
stream. Our solution provides brands
with fast, reliable, and intelligent ways
to connect to gamers through native
ad placements blended directly into
gameplay. Every impression is
tracked, verified, and reported.
EXCLUSIVE
Coveted, valuable, and elusive
audiences, exclusive gaming
inventory across 12 platforms, and
the only solution to offer in-game
ads on gaming consoles.
audiences, exclusive gaming
inventory across 12 platforms, and
the only solution to offer in-game
ads on gaming consoles.

VIEWABLE
The world’s first 3D
tracking engine that
guarantees only
viewable impressions
are paid for.
tracking engine that
guarantees only
viewable impressions
are paid for.

INTELLIGENT
Advanced targeting for
programmatic campaigns
and easy integration with all
major DSPs and trading
platforms.
programmatic campaigns
and easy integration with all
major DSPs and trading
platforms.

ADAPTIVE
Custom, dynamic, real-time ad
delivery using first-party data
that brings relevant ads to
the right audiences.
delivery using first-party data
that brings relevant ads to
the right audiences.

VERIFIED
Brand safety, ad verification,
audience verification, and
fraud prevention with Anzu’s
exclusive AdTech partners.
audience verification, and
fraud prevention with Anzu’s
exclusive AdTech partners.

TRANSPARENT
Detailed campaign
analytics tracked and
reported, integrated with
standard display metrics.
analytics tracked and
reported, integrated with
standard display metrics.



FORMAT SUITE
BLENDED
DISPLAY
Road & track side including
logo placement.
logo placement.
BLENDED
VIDEO
Pitch & courtside including subtle
motion or full video content.
motion or full video content.
CUSTOM
AD
Bespoke branding, sponsorship
packages and interactive options.
packages and interactive options.
REWARDED
TV AD
TV sales & OTT, full screen
video, Ultra HD.
video, Ultra HD.

Ecosystem

THE FIRST TO BRING ADTECH IN-GAMETHE FIRST TO
BRING ADTECH
IN-GAME
BRING ADTECH
IN-GAME
Anzu has assembled the best AdTech solutions to set the standards for in-game advertising.
Anzu has assembled the best AdTech
solutions to set the standards for
in-game advertising.
solutions to set the standards for
in-game advertising.
AD VIEWABILITY AUDIT
FRAUD PROTECTION
BRAND LIFT MEASUREMENT
AUDIENCE VERIFICATION
COOKIE-FREE
DATA ENRICHMENT
