ANZU, THE GATEWAY TO ONE OF THE FASTEST GROWING FORMS OF ENTERTAINMENT
THE GATEWAY TO ONE OF THE FASTEST GROWING FORMS OF ENTERTAINMENT
SCALE

Now bigger than film and music combined, the gaming industry
is a global, mainstream, social phenomenon that attracts players
from all walks of life and all corners of the world.

Gaming offers a relatively untapped premium and brand-safe
environment for advertisers across a wide range of game genres
and devices. Anzu helps brands connect to gamers in meaningful
ways that respect gameplay, opening up 3D interactive worlds for
dynamic brand communication.
Now bigger than film and music combined,
the gaming industry is a global, mainstream,
social phenomenon that attracts players from
all walks of life and all corners of the world.

Gaming offers a relatively untapped premium
and brand-safe environment for advertisers
across a wide range of game genres and
devices. Anzu helps brands connect to
gamers in meaningful ways that respect
gameplay, opening up 3D interactive worlds
for dynamic brand communication

ACCESS TO VALUABLE
AUDIENCES AT PACE
AND SCALE
ACCESS TO VALUABLE
AUDIENCES

Anzu allows for unified advertising campaigns across
touchpoints – in game, in tournament, and in stream.
Our solution provides brands with fast, reliable, and
intelligent ways to connect to gamers through native
ad placements blended directly into gameplay.
Every impression is tracked, verified, and reported.
Anzu allows for unified advertising
campaigns across touchpoints –
in game, in tournament, and in
stream. Our solution provides brands
with fast, reliable, and intelligent ways
to connect to gamers through native
ad placements blended directly into
gameplay. Every impression is
tracked, verified, and reported.
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EXCLUSIVE

Coveted, valuable, and elusive
audiences, exclusive gaming
inventory across 12 platforms, and
the only solution to offer in-game
ads on gaming consoles.

VIEWABLE

The world’s first 3D
tracking engine that
guarantees only
viewable impressions
are paid for.

INTELLIGENT

Advanced targeting for
programmatic campaigns
and easy integration with all
major DSPs and trading
platforms.

ADAPTIVE

Custom, dynamic, real-time ad
delivery using first-party data
that brings relevant ads to
the right audiences.

VERIFIED

Brand safety, ad verification,
audience verification, and
fraud prevention with Anzu’s
exclusive AdTech partners.

TRANSPARENT

Detailed campaign
analytics tracked and
reported, integrated with
standard display metrics.

FORMAT SUITE

BLENDED
DISPLAY

Road & track side including
logo placement.

BLENDED
VIDEO

Pitch & courtside including subtle
motion or full video content.

CUSTOM
AD

Bespoke branding, sponsorship
packages and interactive options.

REWARDED
TV AD

TV sales & OTT, full screen
video, Ultra HD.
Anzu’s comprehensive format suite combines IAB supported placements for video and display, as well as custom ads and streaming opportunities.
Anzu’s proprietary rendering functions creatively and dynamically match any ad to the environment where it appears.
Anzu’s comprehensive format suite
combines IAB supported placements for
video and display, as well as custom ads
and streaming opportunities.
Anzu’s proprietary rendering functions
creatively and dynamically match any
ad to the environment where it appears.

Ecosystem

THE FIRST TO BRING ADTECH IN-GAME
THE FIRST TO
BRING ADTECH
IN-GAME

Anzu has assembled the best AdTech solutions to set the standards for in-game advertising.
Anzu has assembled the best AdTech
solutions to set the standards for
in-game advertising.

AD VIEWABILITY AUDIT

FRAUD PROTECTION

ADVANCED TARGETING

AUDIENCE VERIFICATION

BRAND LIFT MEASUREMENT

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