GTM SYSTEMS ENGINEER? WE WANT YOU!

ISRAEL

 

We are looking for a GTM Systems Engineer to design, implement, and optimize the internal systems that power Anzu’s advertising operations. This role sits at the intersection of sales, ad operations, data, and automation, ensuring that our teams can efficiently manage direct advertiser and publisher deals from pipeline to billing. 

You will own and evolve the company’s business applications stack, including HubSpot CRM, Zapier automations, AI agents, and BigQuery data infrastructure- building workflows that automate processes, connect systems, and generate actionable insights for both internal teams and clients.

This role is ideal for someone who enjoys combining CRM architecture, automation, data pipelines, and AI-powered workflows to drive operational excellence. 

ABOUT US

Anzu is the leading intrinsic in-game ad solution for mobile, PC, and console, supporting both brand and performance advertising inside gameplay. Anzu’s player-first in-game ads help advertisers reach audiences programmatically in a non-disruptive, highly engaging way — from awareness through to action. A patented 3D ad tracking engine, the first to bring viewability measurement in-game, partnerships with trusted AdTech vendors, and compliance with industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands, agencies, and performance buyers worldwide.
 
Anzu helps game developers monetize their titles with intrinsic ad placements that complement gameplay, including both clickable and non-clickable formats. By monetizing the entire game session and unlocking incremental brand and performance demand, developers benefit from consistent and reliable revenue streams without compromising player experience. Supporting all major and custom-built game engines, alongside a full-stack ad monetization solution that provides complete control over ad placements, makes Anzu the preferred in-game monetization partner for developers worldwide.
 
Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, Amex Ventures, and many other prominent investors, Anzu is on a mission to make advertising in games better — better for brands, better for game developers, and better for players. Learn more at anzu.io.
 

WHAT WILL YOU DO?

        CRM Ownership (HubSpot):
  • Own and optimize HubSpot CRM to support the full lifecycle of direct advertising deals
  • Configure deal pipelines, properties, and automations tailored to advertising operations
  • Design systems and workflows that enable smooth onboarding of advertising deals, from planning to execution and billing
  • Ensure deals move seamlessly from HubSpot to campaign execution systems with minimal manual intervention
  • Reduce operational friction and eliminate common errors in deal setup and campaign execution

    Automation & System Integrations: 

  • Build and maintain integrations using Zapier and APIs to connect CRM, campaign systems, reporting tools, and internal platforms
  • Automate operational workflows to reduce manual tasks across Sales, Ad-Ops, and reporting teams
  • Identify bottlenecks and replace manual steps with reliable automated processes

    AI-Powered Operational Tools:

  • Implement AI agents that assist with deal validation, data completeness, and campaign setup guidance
  • Build automated report generation and operational insight tools for the Sales team
  • Continuously explore opportunities to use AI to reduce operational overhead and improve decision-making

WHAT DO YOU NEED TO BRING?

Experience:
  • 2+ years managing business applications (CRM, automation platforms, data tools)
  • 2+ years in Business Operations, Revenue Operations, or a similar cross-functional role
  • 2+ years of scripting and API implementation experience (Python, JavaScript, or similar)
  • 2+ years working with SQL or data modeling

Technical Skills:

  • Hands-on experience with HubSpot CRM administration and configuration
  • Strong understanding of CRM data structures, integrations, and APIs
  • Experience building automation workflows with Zapier or similar platforms (Make, n8n, Workato)
  • Experience designing cross-system automations and integrations

Mindset & Soft Skills:

  • Strategic mindset with the ability to translate GTM processes into clear, automated systems
  • Excellent problem-solving and process optimization skills
  • Strong communication skills — able to work with both technical and non-technical stakeholders
  • Self-directed and comfortable owning systems end-to-end

Nice to Have:

  • Experience in ad tech, programmatic advertising, or media operations
  • Familiarity with BigQuery or similar cloud data warehouses
  • Experience building or deploying AI agents / LLM-powered workflows
  • Background in Sales or Ad operations

WHY ANZU?

  • Work at the forefront of in-game advertising — a rapidly growing segment of digital media
  • High-impact role with direct visibility across sales, ops, and leadership
  • Freedom to architect and own the systems that drive the business
  • Collaborative, fast-moving team culture that values craft and initiative

 

 

Interested? Please submit your CV below.

APPLY HERE