DEMAND DEVELOPMENT REPRESENTATIVE? WE WANT YOU!

BELARUS

 

We’re looking for a results-driven Demand Development Representative to join our marketing team. This is a key role focused on creating a qualified pipeline and nurturing leads for our BD teams. As a DDR focused on Gaming & AdTech, you’ll open doors to game studios, programmatic partners, agencies, and brands.

ABOUT US

Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, and console. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide.
 
Anzu helps game developers monetize their titles with ad placements that complement the gameplay. By monetizing the entire game session, developers benefit from consistent and reliable revenue streams. Supporting all major and custom-built game engines and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide.
 
Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures, and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more.
 

WHAT WILL YOU DO?

  • Own top-of-funnel: research, prospecting, and qualifying leads in target ICPs and verticals
  • Build and execute multi-channel lead generation campaigns that drive quality leads and pipeline, converting MQLs to sales-qualified opportunities
  • Create and manage lead nurturing workflows, newsletters, and email campaigns in HubSpot
  • Own paid media strategy and execution across platforms like LinkedIn, Google Ads, Reddit, and programmatic to generate leads
  • Own website SEO and conversion optimisation, continuously testing and improving performance
  • Maintain CRM hygiene: notes, next steps, contact roles, buying stages
  • Partner with Marketing on campaign feedback and Sales on lead quality

WHAT DO YOU NEED TO BRING?

  • 2-3 years of experience in B2B demand generation, ideally within adtech, martech or with a SaaS background. Knowledge of the gaming industry is a plus.
  • Hands-on experience managing campaigns in HubSpot, including workflows, segmentation, email, website/landing page creation, and reporting.
  • Proven ability to run and optimize successful full-funnel lead generation and ABM campaigns across email and content, with a limited paid media budget.
  • Practical experience in generating and managing AI-driven lead generation campaigns using a variety of AI tools.
  • Strong native-level English writing skills, with a track record of creating compelling, high-performing content.
  • Data-driven with a curious mind. You love testing, learning, improving performance, and always looking for breakout growth channels.
  • Organised, proactive, and comfortable working cross-functionally in a fast-paced environment.
  • A strong communicator with a collaborative mindset and commercial focus.

WHY ANZU?

  • Industry-leading global company in the in-game advertising market
  • Exciting opportunity to dive into the popular worlds of gaming, esports, advertising
  • Full-time remote job with teams around the globe
  • Great opportunity for professional growth across multiple areas of expertise working with cutting-edge technology
  • Great opportunity for professional growth across multiple areas of expertise, working with cutting-edge technology
  • Equal opportunity employer with an inclusive environment for all employees
  • Competitive salary packages
  • And much, much more…

 

 

INTERESTED? PLEASE SUBMIT YOUR CV BELOW.

APPLY HERE