Anzu was excited to partner with Revani to introduce intrinsic in-game ads to Race Max Pro, a high-octane, realistic mobile racing game. In this game, players control cars from top manufacturers like Audi, BMW, Chevrolet, Nissan, and Lotus, racing them around tracks inspired by real-world locations such as the Amalfi Coast and North American deserts.
Having already implemented interstitial and rewarded ads, the Revani team was looking for an additional
way to monetize Race Max Pro that would generate consistent and reliable revenue and complement their
existing monetization methods without disrupting gameplay.
After learning about Anzu’s solution and seeing their non-intrinsic in-game ad placements in other well-known racing games like Ubisoft’s Trackmania and Gameloft’s Asphalt 9, the two teams worked closely to bring the placements to Race Max Pro’s tracks, positioning them in locations where you would expect to see ads in the real world, like on the sides of buildings and on the roadside.
Anzu’s approach and expertise before we even started working together impressed us. The integration process was very easy and transparent. Thanks to Anzu’s technology that quickly calculates parameters like time-based visibility and determines whether a view can be converted into impressions, it’s possible to achieve maximum efficiency.
Cengiz Zorlu
Product Manager, Revani
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