Anzu was delighted to work on an in-game advertising campaign for Lay’s, one of the world’s largest and best-known snack companies, in partnership with Eskimi and OMD.
The goal of Lay’s campaign was to promote its potato chips in Latvia using video ads to drive awareness and stand out amongst its primary audience of young people.
With an estimated 3.2M gamers in the Baltics, Lay’s wanted to leverage this medium to help it reach its target audience and worked with Anzu and Eskimi to get in front of Latvian gamers in the most engaging and non-disruptive way.
The company ran 6-second videos within Anzu’s intrinsic in-game ad placements across a series of hit mobile games played across Latvia. By doing this Lay’s were able to spread awareness and engage thousands of gamers in a way that was complimentary to the gameplay.
Results
The 6-second videos, which were to the point and showcased Lay’s products in a quick and effective manner, worked extremely well in the fast-paced gaming environment achieving:
"We are very satisfied with the campaign. It allowed us to reach players who are fully focused on their game and won’t tolerate any intrusive advertising. With such high engagement, it’s no wonder we were able to achieve such high completion rates. Only a few ad platforms provide such high-quality placements."
KRISTAPS OSIS
Key Digital Transformation Specialist, OMD (Omnicom MediaGroup)
Ready to supercharge your campaign with in-game ads? Contact us today to find out how.