Anzu was delighted to work with 7-Eleven in Australia, one of the best-known retail chains in the country.
To get customers back into their stores post lockdown, and to position 7-Eleven as a destination for cold/frozen drinks, the brand launched a nationwide campaign centered around the iconic 7-Eleven Slurpee.
Brand analysis revealed that the Slurpee audience comprises Slurpee loyalists and the younger generation. Therefore 7-Eleven decided to go beyond conventional advertising channels. To capture the attention of Slurpee fans, 7-Eleven met them in the arena where they experience maximum fun and enjoyment: the world of gaming.
The brand wanted to amplify awareness of its new Slurpee Plus Guarana flavor and encourage consumers to visit 7-Eleven stores. While users play their games, 7-Eleven wanted to inject subtle Slurpee Plus Guarana branding into the gaming environment - without taking gamers’ attention away from gameplay.
7-Eleven understood that when it comes to advertising within the gaming environment, its young target audience would be more receptive when the ads enhance their enjoyment of the game and the ad units do not interfere with gameplay.
As part of the campaign, the brand tapped into Anzu’s in-game advertising technology, running video and display ads via non-disruptive in-game ad placements across popular mobile titles.
Contact us today to find out how Anzu’s in-game ads could help you reach your desired audience.