THE FIRST PROGRAMMATIC
MONETIZATION PLATFORM
THAT RESPECTS GAMERS
THE FIRST
PROGRAMMATIC
MONETIZATION
PLATFORM THAT
RESPECTS GAMERS

Anzu empowers game developers to generate high revenues with
in-game advertising. Take a share of an estimated $25bn marketplace           
through native ad placements that  don’t disrupt — but enhance —
the gaming experience. Monetize any game object and create
significant and sustainable income streams.

With brands currently spending over $550bn per year on advertising
and over half of that on digital channels, developers stand to benefit
from the massive influx of advertising budgets moving in-game.
Anzu empowers game developers to
generate high revenues with in-game
advertising. Take a share of an
estimated $25bn marketplace through
native ad placements that  don’t disrupt
— but enhance — the gaming
experience. Monetize any game object
and create significant and sustainable
income streams.

With brands currently spending over
$550bn per year on advertising 
and
over half of that on digital channels,
developers stand to benefit from the
massive influx of advertising budgets
moving in-game.

REAL POTENTIAL

INCREMENTAL REVENUE WITH
A UNIFIED ESPORTS APPROACH –
IN GAME, IN TOURNAMENT, IN STREAM
INCREMENTAL REVENUE
WITH A UNIFIED ESPORTS
APPROACH – IN GAME,
IN TOURNAMENT,
IN STREAM

REAL WORLD

AUTHENTIC NATIVE AD
EXPERIENCES ADD REALISM
TO GAME WORLDS
AUTHENTIC NATIVE
AD EXPERIENCES
ADD REALISM TO
GAME WORLDS

REAL TIME

LIVE MESSAGING MAKES NATIVE
IN-GAME ADS ATTRACTIVE TO
MORE BRANDS
LIVE MESSAGING MAKES
NATIVE IN-GAME ADS
ATTRACTIVE TO
MORE BRANDS

UNLOCK SIGNIFICANT
REVENUE STREAMS THAT
RESPECT THE GAMEPLAY
UNLOCK SIGNIFICANT
REVENUE STREAMS

Anzu’s flexible business models give game
developers maximum return on inventory while
creating opportunities for cross-promotion and
revenue through esport tournaments monetization.
Anzu’s flexible business models
give game developers maximum
return on inventory while creating
opportunities for cross-promotion and
revenue through esport tournaments
monetization.
Get In Touch

VERIFIED

Anzu’s SDK has been tested,
audited, and integrated with
AAA games.

SIMPLE

Easy drag-n-drop integration
with all game engines
across any platform.

PREMIUM

Anzu provides creative rendering
functions for perfectly matching
ad formats to the gaming worlds
where ads appear.

RELIABLE

Efficient and low-impact
footprint on final game
size and operation.

SECURE

Anzu is ISO 27001
Information Security
Standard certified.

CONTROLLED

Complete inventory management
across content, data, pricing, ad
formats, frequency, ad density.

THE ONLY IN-GAME
AD SOLUTION FOR CONSOLE
THE ONLY IN-GAME
AD SOLUTION
FOR CONSOLE

THE ONLY IN-GAME AD SOLUTION THAT TRACKS,
OPTIMIZES, AND AUDITS IN REAL-TIME
THE ONLY IN-GAME
AD SOLUTION THAT
TRACKS, OPTIMIZES,
AND AUDITS IN
REAL-TIME

THE ONLY PROGRAMMATIC IN-GAME AD SOLUTION
FOR ESPORTS & GAME STREAMING
THE ONLY
PROGRAMMATIC
IN-GAME AD SOLUTION
FOR ESPORTS &
GAME STREAMING

THE ONLY LICENSED XBOX
IN-GAME ADVERTISING PROVIDER
THE ONLY LICENSED
XBOX IN-GAME
ADVERTISING
PROVIDER

THE ONLY IN-GAME AD SOLUTION THAT
SUPPORTS THE UNREAL GAME ENGINE
THE ONLY IN-GAME
AD SOLUTION
THAT SUPPORTS THE
UNREAL GAME ENGINE

FORMAT SUITE

BLENDED
DISPLAY

Road & track side including
logo placement.

BLENDED
VIDEO

Pitch & courtside including subtle
motion or full video content.

CUSTOM
AD

Bespoke branding, sponsorship
packages and interactive options.

REWARDED
TV AD

TV sales & OTT, full screen
video, Ultra HD.
Anzu’s comprehensive format suite combines IAB supported placements for video and display, as well as custom ads and streaming opportunities.
Anzu’s proprietary rendering functions creatively and dynamically match any ad to the environment where it appears.
Anzu’s comprehensive format suite
combines IAB supported placements for
video and display, as well as custom ads
and streaming opportunities.
Anzu’s proprietary rendering functions
creatively and dynamically match any
ad to the environment where it appears.

ECOSYSTEM

TRUSTED PARTNERS

Anzu is partnering with leading game developers, brands, and technologies
to create a new, premium, and sustainable media marketplace.
Anzu is partnering with leading game
developers, brands, and technologies
to create a new, premium, and
sustainable media marketplace.

GET IN TOUCH

LET’S TALK